Fletcher
BRAND CONSULTANCY
Clarity, Positioning and Growth
At Fletcher Brand Consultancy, we help both emerging and established luxury fashion brands gain the clarity, structure and commercial direction needed to grow with confidence. Our work centres on strengthening the foundations of your business. From brand positioning and pricing strategy to range planning, wholesale readiness and long‑term growth.
We partner closely with founders to refine their brand story, sharpen their market position and build commercially sound collections that resonate with both customers and buyers. Whether you need strategic guidance, operational support or a clearer roadmap for your next phase of growth, we bring together industry insight, creative direction and commercial expertise to move your brand forward.
Fletcher Brand Consultancy exists to give you the strategic foundation, confidence and clarity required to build a brand that feels cohesive and commercially successful.
Our Expertise at a Glance
Strategic, commercial and operational support for luxury fashion brands. We give founders the clarity, structure and direction they need to grow with confidence.
Range & Commercial Strategy
Aligning pricing, margin, assortment structure and product flow to strengthen sell‑through.
Founder Support & Advisory
Flexible, on‑demand support for founders who need a strategic partner to guide decisions, solve problems and bring structure to the business.
Seasonal Planning & Forecasting
Mapping launches, forecasting demand and planning stock levels so you grow sustainably.
Wholesale Readiness
Creating buyer‑ready tools, refining your range for retail, identifying the right stockists and ensuring your operations can deliver.
Meet The Founder
Meet Melissa Fletcher, our Founder, and learn about her background, expertise and why she launched Fletcher Brand Consultancy.
Over a decade of buying experience across Womenswear, Childrenswear and Accessories, managing seasonal budgets, product strategy and end‑to‑end range planning.
Proven leadership in launching and growing new categories, rebuilding buying strategies, onboarding brands, and driving commercial performance across both physical retail and ecommerce.
Working within luxury department stores for ten years, gaining extensive experience with globally renowned luxury brands such as Cartier, Chanel, Prada, Gucci and Moncler, deepening expertise in premium retail and brand excellence.